OAKLEY
TECHNOLOGY AD
Process and Pitch
OAKLEY TECHNOLOGY AD
This execution style will be driven by 3D imagery and product renderings. Each product will be displayed one by one inside of a never-ending tunnel effectively drawing the viewers attention to the middle of the screen. Design elements will be displayed in the middle of the screen in a clean style. Typography will be treated in a modern glitch style and flash on screen. Each style of sunglasses will display a specific feature by creating an animated visualization of the technology.
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