OAKLEY
TECHNOLOGY AD
Process and Pitch
This execution style will be driven by 3D imagery and product renderings. Each product will be displayed one by one inside of a never-ending tunnel effectively drawing the viewers attention to the middle of the screen. Design elements will be displayed in the middle of the screen in a clean style. Typography will be treated in a modern glitch style and flash on screen. Each style of sunglasses will display a specific feature by creating an animated visualization of the technology.