Amazon Prime Video Rebrand
Final
Process
Styleframes
Storyboards
Promo
Special Event
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The digital assistant “Alexa” is part of the Amazon ecosystem providing users quick and helpful information. This rebrand would allow “Alexa” to create a window of content into a user’s environment. When users are looking for content typically, they want to view some information about it and or watch a preview. Integrating panels of glass over content to present user’s information allows for seamless integration between active video and information about it.